The “Effective Website Marketing” blog has been created to support small business owners to identify the best way to market their business.
Survival rates for new business are pretty dire, with up to 80% failing in the first five years. Poor or inadequate marketing has been identified as a key factor in the failure of businesses.
Many new business owners have a fear of marketing or even worse have a belief that if they “build it they will come”. They mistakenly believe that because they have a great service to offer, their customers will magically find them! Wrong… people need to be informed of your existence.
To get your marketing right it is essential that you know your market. You have to know where they hang out, how to engage with them and when to engage with them.
Marketing does not have to be complicated. It really is just common sense. It is about letting people know what you do and how you can help them. The medium you can use to do this is very diverse – from a website, social media, articles, leaflets, email marketing, advertisements in newspapers or magazines…
“Marketing is a contest for people’s attention.” Seth Godin
Your marketing should be strategic and have a purpose. It should be communicating to and engaging with your prospective clients. It should be building relationships and generating leads and sales.
Marketing uses crucial funds to operate and is, therefore, quite an expensive aspect of your business management. You need to be tracking what you are doing and measuring your return on your marketing investment. If you do not know what is working you are wasting valuable monetary resources.
Our articles are full of hints and tips and do’s and don’ts. The emphasis is on marketing your business and identifying the best methods and tools. We aim to inspire you to grow a sustainable business and increase the odds of success.
We can help you reach more customers through effective website marketing techniques including SEO, content marketing and social media marketing. Contact us for more information.