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All posts by " EWM Team "

Practical Ways In Averting Burnout In Top-Performing Content Marketing Teams

There are times when a lot of websites have not published new posts. This can happen for a week, two weeks, a month, a quarter, a few months, and might go up to a year. Timely topics and keywords often cannot be tackled because hardly anyone ever looks up from what they are already doing.  […]

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Key Advantages Of Online Marketing Advertising

Since the internet was made, communication among various entities and individuals from one side of the planet to the other has become easy and more advanced. Therefore, social media has a large role to play in this regard, especially when it comes to enhancing various fields nowadays. Online advertising is helping marketing firms and the […]

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In a world without cookies, email marketing has wholesome benefits

Within a year or so, digital marketers will no longer have to rely on third-party cookies to get the data they need. Yet, they will be swapping them for a wholesome collaboration with first-party cookies.  Google announced that by the fourth quarter of this year, third-party cookies would be phased out in favour of first-party […]

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Content Marketing Techniques That Can Help Create A Blog That Is SEO Friendly

Creating a blog for the website serves numerous purposes. For beginners, it gives customers and clients a place in the marketing funnel to engage with the brand and learn more about the business. It also gives them a way to educate their audience about their specific product or service and raise their credibility in the […]

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Key Ways To Optimize Content For Search Engine Optimization (SEO) In Digital Marketing

Last year was quite a year for Google’s search algorithm. SEO professionals did feel a bit bushwhacked by the tech giant’s core algorithm update in November last year. Moreover, Google’s search results were almost 80% more volatile last year in comparison to 2020. Hence, these headlines highlight Google’s rising focus on making its search algorithm […]

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Key Tips On Improving Content Engagement In Content Marketing

Content engagement is a broad term for referring to actions users carry out when interacting with content. It is a way for marketers to understand that their content is relevant to their visitors in one way or another. If the content a business makes resonates with the interests and tastes of the target audience, helps […]

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In A Digital World Without Cookies, The Benefits Of Email Marketing Are Much Clearer Than Before

Within about a year, digital marketers need to swap their cookie diets for something similarly sweet and satisfying.  Google announced that by the fourth quarter of the year 2022, it is phasing out third party cookies for good. For consumers, this move promises to bring in an era of amplified internet privacy. However, for companies, […]

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Brief guide on using the Right Platforms for Social Media Marketing

A lot of social media platforms were made with the intention of people networking with friends, family and colleagues along with other connections. As time, however, passed by, brands started infiltrating these platforms because they had the potential for social media marketing. Undoubtedly, it is true, to date. However, more and more platforms are rising, […]

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Best Practices For Key Social Media Platforms Helpful For Social Media Marketing

As a rule of thumb, creating content that is specific for each platform is always going to go down quite well. For example, creating worthwhile captions for Instagram and videos for LinkedIn is excellent. This post will help marketers learn some essential tips and tricks for each platform. The ‘one size fits all’ formula doesn’t […]

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6 Tips for B2B Marketers to Create an Engaging Content Marketing Strategy for 2022

Today, almost every online business truly understands the importance of high-quality content. With engaging content, you can put your brand in front of your target audience and help them understand what your business is all about. Your content should be informative and engaging and solve the problems of your potential customers so that they want […]

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