Creating a blog for the website serves numerous purposes. For beginners, it gives customers and clients a place in the marketing funnel to engage with the brand and learn more about the business. It also gives them a way to educate their audience about their specific product or service and raise their credibility in the industry.
Blogs also give them plenty of opportunities to optimise their website’s SEO with improved page speed, mobile responsiveness, indexing, keywords, and visual content.
Blogs are essential for any brand, but an SEO-friendly blog hinges on the above factors. For instance, dwell time is the amount of time a visitor spends on the web page before returning to the search results (inversely, a bounce rate means a user who just saw the page and got off it).
An updated blog helps users spend more time browsing, thus raising dwell time. In addition, the visual elements of the blog affect the page speed, which can get badly lodged by extra code and therefore affects the ranking.
Additionally, a large part of Google‘s search traffic comes from mobile devices. Hence optimising the blog for mobile can boost the SEO. Moreover, indexing pages on the blog helps search engines find content and then index it for the moment when users search for content via specific keywords.
A firm can make a website with SEO ready for search if they understand how to optimise the website for SEO. By publishing blog articles consistently and prioritising SEO whilst updating old content and creating new ones, the blog will reach more people and boost the business.
Whether firms are just starting a blog or have one sitting idle for quite some time, they need a content strategy to optimise their website’s SEO. Here is how they can optimise their website for Seo with some essential tips for writing blogs:
Any content marketer may have guessed that their blog might need a series of posts to optimise the website for SEO. This starts with a pillar page or a lengthy article anchoring the remainder of the content.
Pillar pages should range anywhere from 1,500 words to 4,000 words. They should also answer more of their customers’ questions instead of a standard blog post.
Thinking of a pillar post like a tree, as the branches are shorter blog posts based on that very specific topic. A blog post that is SEO friendly should be between 600 and 1000 words. Though longer posts are often ideal, each topic should be covered completely at all costs.
Everyone wants their content to perform well in most search engines. Yet it is important to remember to write for the audience instead of search engines. When people search on Google, they often look for answers to specific questions. The posts must directly be able to answer these questions.
The content should also be clear and skimmable and must feature easily scanned subheadings and short paragraphs. Moreover, topics that people search for should be chosen. It should be understood that a blog is a way to connect with the target audience and help them with their issues.
Updating blog posts that are already present on the website can raise traffic by 75 percent. This is held especially true for posts that have gathered a lot of backlinks or references from other websites. Optimising them can improve the SEO ranking of a website.
SEO should be boosted when updating old content by adding new and much more popular keywords in headings and subheadings and adding videos and pictures. It is also beneficial to add calls to action throughout the old content, asking readers to take a specific action when needed.
The idea is to essentially take something good and make it much better to improve the website’s traffic and optimise it for SEO.
Making an SEO-friendly blog on a website takes a lot of time because it has numerous moving components. This is the reason it could be helpful to partner with a top-notch SEO agency. The expertise they have using the right tools can take a blog from the bottom to the top and help companies achieve their SEO objectives.
You may also like: Key Ways To Optimize Content For Search Engine Optimization (SEO) In Digital Marketing
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