Businesses must think about ways in which they can attract visitors to their website. And it is not just for one or two minutes of browsing through their landing page or homepage. Until a visitor will spend quality time on your website and go through the product page in detail, he will not be interested in buying anything. Just this aspect must make businesses wary of creating a website and an experience that can get them quality leads.
Apart from stunning visuals, consisting of high definition images and 4K videos, something must be done to make visitors glued to the screen. The user interface is one aspect that can make any website work. So, it does not matter whether you are operating from a big, metropolitan city like Dubai or a suburb in Ras al Khaimah; your website will work if the design can get the eyeballs.
Please go through this blog as I discuss four important UI aspects that can make your potential customers sit back and notice your web design and appreciate the overall experience.
A great user interface in design would not bear fruit until it is relevant to the product and the overall philosophy of the company. Never assume that your visitors would automatically relate the design of the website to the product. Until you make a serious effort in this concern, a half-hearted work will reflect in the design and give the website an amateurish look.
Envision what you would like to see on our website for any particular product. For example, if you are looking for the latest tech gadget, what would you like to see on the website? Apart from the graphics, images, and videos, the theme of the website matters a lot. Also, the layout should be simple enough so that anyone can understand how to know about the website and look for the information. Any hassle for the visitors here will not bother to spend one more second on your website. Avoid this happening to you and create a web design that is relevant to your product.
Once you have taken care of the relevancy factor, then consistency can be the next logical step you need to follow. Consistency in the design is required so that every page looks the part. Let me take the same example of the tech gadgets that I described previously. If your home page is designed in a bright colour and bold fonts, do not make the mistake of making the colours of other subpages dull and use different fonts. Be consistent with your approach and never try to experiment as this is not something that will yield good results.
The change in design, fonts, and colour on your website will make your visitors confused. It will be hard for them to find a particular section. Switching between different sections will also make them puzzled as to where to find information, as the layout of the pages keeps changing. Bear in mind that this can lead to worse consequences for you to not work in your favour. Be consistent with anything related to web design, and you will see the results for yourself.
Once you have taken care of relevance and consistency in your design, it is time to think about something presentable. You must have gone through several websites which are suitable to look at but not presentable enough so that you can quickly go through them. The presentation of your flagship product would be to get an extremely positive reaction from the visitors. A mediocre design and presentation would result in a not-so-emphatic response of anyone looking at it, reducing the chances for a lead.
The presentation of the featured product and services is crucial because it is directly related to marketing. After all, you are searching for potential customers on your website, and if they like the presentation of your product, some of them can instantly decide in your favour. The presentation matters a lot, even if the product may not be perfect. It can still get the nod from the visitors as they like how the product looks on the screen.
If this presentation part is something you are not comfortable with, there is always the option of getting some consultancy from a top design agency. Get in touch with a reputed website design company for the best results.
After you have done everything to lure your target audience to your website, do not forget to be efficient in your approach. For example, one may think that the highest number of pages can make a visitor browse through them to get interested in your product. So, even though 10 to 12 pages are enough, if you publish a website with 30 to 40 pages, will it make a difference? The answer is no. Let me define my point of view.
Efficiency in web design and your overall approach to the website is vital to offer a complete package to your visitors that do not test their patience. Do not try to go overboard with the number of pages and the design you are offering. If five to ten images on the product page can make it look the part, there is no need to bombard the visitors with 40 to 50 images.
Also, keep a balance in making your website look trendy, attractive yet simple, and easy on the eyes. Do not take risks in incorporating many design elements as there is always the chance of one of them not getting the node from the visitors. Be specific in your approach when it comes to web design with the difference.
What is your perfect idea to offer web design that can yield good and quality leads? You can share your experience with all the other readers of this blog. And if you want to ask any question or offer your valuable feedback, you are more than welcome.
Please use the comments section below in this regard.
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Image source: Dreamstime.com
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