Game-Changing Digital Marketing Tools You Must Consider Using

With the number of businesses growing, competition among businesses is increasing. Every company is trying a different unique way of marketing. With everything getting online, businesses are focusing on promoting their product through the internet. “Digital marketing” has become the new way of marketing a company. Digital marketing has been the perfect way to grab audiences’ attention; however, keeping up with the tactic of digital marketing is essential. 

You need to know the right digital marketing tool that is suitable for your organization. Only after mastering your strategy will you be able to make your digital marketing strategy strong. Here are some of the game-changing digital marketing tools that you must consider using to improve your marketing strategy:

15 Digital Marketing Tools That You Should Consider Using

If you are into digital marketing, then you might know there are many categories of digital marketing. Here I have mentioned some of the digital marketing tools based on the categories of digital marketing:

Social Media Marketing Tools

One of the most popular marketing techniques has been social media marketing. You can see every business is using social media to promote their businesses. Businesses can gather information about their probable customer through social media and use it as their marketing strategy. Here are some of the tools that are used for social media marketing:



Loomly is a marketing tool that helps freelancers and social media managers manage their social media content. This tool allows you to manage all your posts and ad on one platform. This tool will notify you whenever any team members comment on any of your content. 

You can even manage photos, videos, notes, post templates, video slideshows, etc. You can add post ads like photos, videos, stories, and preview ads through this tool. It even allows you to talk to your target audience based on your Facebook and Instagram ads. 

Loomly offers five price plans, which are:

Sprout Social 

Sprout Social

The next tool that we have is Sprout Social, an ultimate social media marketing tool that helps you manage content calendars in one place. With this tool, you can also create and manage chatbots on your business’s social media. You can even create suggested replies to your customers based on their queries. It even allows you to analyze the response rate and improve the response rate on social media. 

Sprout social tool lets you manage up to 10 social media profiles. You can manage and monitor all the social media profiles messages in a single message inbox. This app also provides you trend analysis feature that analyzes keywords trends of Twitter. 

Sprout Social app provides three price plans, which are:



Identify your relevant audience on Twitter through audiense. This tool is suitable for business as well as social media influencers. Audiense helps you to find the right influencers for your product and audience. All the data that you view on Audiense can be downloaded in different data formats. You can even create chatbots on Twitter that sends personalized conversation to the probable audience.

Audiense works best for marketing on Twitter as it helps you to take Twitter to the next level. The most interesting feature about this tool is social listening, as it helps to reach the target audience through their searches and tweets history.

Audiense offers three price plans, which are:



Buffer is a perfect way to reach your target audience through social media. This tool will help you find your relevant audience at first and then publish your content and engage the audience through your posts, and that’s it you will be able to attract target audiences. 

If you ever feel doubtful about your social media performance, you can even use this app to measure your performance just with a few clicks. You can even schedule your posts, let the tool do your campaign, and focus on other things. In addition, it allows you to schedule as many posts on the queue as you want. 

Buffer offer two price plans, which are:



BuzzSumo is the next social media marketing tool we have. BuzzSumo helps you to find the best contents that fit your product. This tool helps you to analyze your content and report them if there are any errors in the contents. BuzzSumo discovers relevant keywords and identifies words and phrases the audience uses to search for any products or content. You can get detailed data regarding monthly searches, trend analysis, CPC of keywords, and so on. 

You can also use BuzzSumo to find the right influencer for your product. BuzzSumo scans the profiles of millions of influencers and helps you to find the perfect influencer for you. What’s more interesting about this tool is it lets you identify your competitor’s strategy. 

BuzzSumo offers three price plans which are:

Search Engine Optimization Tools

Search Engine Optimization is the best technique of digital marketing. Even though SEO seems to be difficult, once you get to know the tools and techniques of SEO, it becomes the easiest and most effective way of digital marketing. Here are some SEO tools that can change your digital marketing games:



The first tool that we have is SEMrush, an SEO tool for tracking your keyword position. With this tool, you can analyze keyword position and try to improve keywords that are ranked low. You can even complain about your site with your competitor sites through the domain analysis feature. 

Improve your on-page SEO performance and improve its health better through SEMrush. Moreover, you can even manage your social media posts on Facebook, Instagram, Pinterest, and so on. You can audit 20000 per project using SEMrush, and this tool helps you crawl over 100000 pages per month. 

SEMrush offers three price plans, which are:



Ahrefs is one of the largest websites crawler that helps you optimize your websites in a better way. With this tool, you analyze your competitor, websites, study your customers, and so on. You can analyze your top organic keyword, competitors’ traffic, determine backlinks, and so on. Ahrefs also help you to rank progress and visualize your progress. 

The best part of Ahref is it shows which part of your website needs more improvement and which part is good enough. You can also examine the backlinks of your competitors and improve your backlinks based on your competitor. 

Ahrefs offers four price plans, which are:



Clearscope is an SEO tool that is mostly used for optimizing content for websites. With Clearscope, you can create the most relevant content for your audience. You can create over 100s of keywords to discover credits. Whether it’s for creating new content or for reworking your old content, Clearscope will help you for all. 

Even though this tool is great for enhancing content, you cannot do much with this app like competitor analysis, domain analysis, and much more. You can only optimize content with this tool.

Clearscope offers three price plans, which are:



KWFinder is an SEO tool to find long-tail keywords with low SEO difficulty. With KWFinder, you can find competitor keywords and use similar keywords. You can look up keywords for 24 hours. KWFinder also allows you to analyze competitors’ ranks just by entering your competitor URL. You can even organize your keyword with a keyword list. 

You can import keywords in bulk and filter them based on CPC rate, PPC, number of words, show keywords, and so on. If you find keywords with low difficulty, low search volume, and eliminate them. 

KWFinder offers four price plans, which are:

Email Marketing Tools

Email marketing is also a part of digital marketing. If you want to make your digital marketing game strong, you better put some effort into email marketing as well. Here are some email marketing tools I love to use:



Moosend is an email marketing tool that helps you send emails whenever a new visitor comes to your webpage. This tool helps to simplify emailing tasks and helps to meet sending target email goals. It allows you to send unlimited emails with Moosend. 

Moosend lets you create landing pages with just a few clicks. There is even transactional email, and Moonsend helps you save time and mailing tasks through its automation feature. It even sends personalized and the most relevant emails to your customers. You can even create landing pages along with premade templates. 

Moosend offers three price plans which are:



Sender helps your business grow by keeping in touch with customers without spending much time with customers. This tool provides a free templates gallery that helps you to create personalized emails. You can reach your customer at the perfect time with the perfect content. The Sender sends personalized messages to customers that help to increase the lifetime value of customers. 

You can even create newsletter content without having HTML knowledge. You can even integrate Sender with other tools like WooCommerce, WordPress, PrestaShop, and so on. You can send more than 15000 emails per month using Sender. 

The Sender offers four price plans which are:



Lemlist is an email marketing tool that helps you to engage your customers by sending personalized emails. You can add landing pages with customers and call-into-actions to your emails, and this tool helps you keep your emails out of spam. On your emails, you can put company logos, images, custom text, and many more. 

You can invite your teammates to Lemlist and make your email marketing work effortless. Lemlist helps you to create email without making it look like your emails are spam. You can integrate Lemlist with tools like Salesforce, HubSpot, Aircall, Zapier, etc. 

Lemlist offers three price plans, which are:



SendGrid helps you reach your target customers at the right time through the right email. This tool helps you to create personalized content with real-time designs. The best thing about this tool is that it lets you validate receivers’ email addresses before sending emails. 

SendGrid guarantees the response time of email. This tool does not just allow your customer to engage with SMS, WhatsApp, Videos, etc. If you ever get confused regarding the SendGrid working system, you can get 24/7 customer support. 

SendGrid offers four price plans, which are:

Graphic Creation Tools

Graphics in digital marketing is equally essential. If you want to make your digital marketing game strong, you need to spend equal graphics on your content. Here are some graphic creation tools that you can use to ace your digital marketing game:



Venngage is a graphic creation tool for creating infographics, reports, diagrams, and many more. You can create high-quality photos with Venngage. Venngage also allows you to collaborate with your team in real-time, share your design with your team, and add feedback on designs. 

You can also get templates on Venngage to make infographics and arrange your content on it. You can even customize templates based on your preference using this tool. You can share your infographics in public, and also download them on your device. 

Venngage offers four price plans which are:



Create better content in a fast way through Visme. Visme helps you to create presentations, infographics, and data visualization. Make your presentation interesting and attractive with the Visme graphic creation tool. You can also use this tool to make your social media post attractive and eye-catching at the same time. 

Visme lets you access vast templates and graphics. You can even download your creation in PDF, GIF, Powerpoint, and HTML5 format. Manage all the files you have created using this tool under central location, also organize them in folders using tags. You can even make your creation private by adding passwords and making data private.

Here are the price plans for Visme:



Creatopy is a graphic creation tool that allows you to create ads and deliver to target customers at the right time. This tool provides you with a blank canvas with wonderful templates, customized motion, HTML5 animation, and so on. You can add animated ads, customize the flow of designs, control animation, and more using Creatopy. 

Creatopy also provides you with a platform to work together with your team members and clients. It allows you to share your designs with clients and team members to get feedback about your work instantly. You can also create a logo for your business using Creatopy. 

Creatopy offers four price plans, which are:



PicsArt is a photo editing software that lets you create professional content. With PicsArt, you can create professional designs effortlessly, and you can create professional-looking pictures with PicsArt. There are over millions of stocks images, photos, and videos, stickers, templates, etc.  

PicsArt lets you remove background, add a virtual background, remove noise and photobomb, and so on. You can add your story to your picture and attract your target customer. It allows you to add effects and filters to your designs. You can create logos for your designs as well as remove the watermarks of PicsArt from your design. 

PicsArt offers three price plans, which are:


To sum up, new tools and techniques are available every week, and every month, it might be quite difficult for you to choose the right digital marketing tools. But selecting the right digital marketing tools will help you make your marketing game strong.

It would be best for you to try all the new popular tools. You need to determine your budget and make plans for digital marketing accordingly. Choose the right digital marketing tools to make your business successful. 

You may also like: 7 Digital Marketing Tools in 2021


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