We live in an age where the average attention span of a person has been reduced to that of a goldfish. A person hardly spends 5-10 seconds on a web page, and if they don’t find it attractive, they move to other alternatives. It’s one of the reasons your website should have the essence to grasp the audience’s attention. In e-commerce, when your website fails to attract an audience, it can lead to a loss of lead and, ultimately its conversion. Your walk-in customer can easily walk away from your digital store and choose one of your competitors to close the sales deal with them.
As a result, they may end up becoming a regular customer for somebody else.
Now, it’s the last thing you want to experience, don’t you? Here are five reasons why I believe interactiveness plays a vital role in your eCommerce web design. So, without further ado, let’s read.
While surfing on the Internet or social media platforms like Twitter or Facebook, what grasps your attention? Coming across a website that does offer somewhat inspiration becomes easily clickable.
If you want to capture these moments of interest within your audience, interactivity can help you catch that attention. With the correct interactive elements in your website, you can reduce bounce rates & increase conversions tenfolds. At the same time, you can also grow your brand presence.
It’s one of the reasons why the best website design favours interactiveness in their website. So, are you wondering in what ways you can increase the interactivity of your eCommerce web design?
One of the ways to increase interactiveness on your website is by adding a poll to bring more people and provide their feedback. One can find several free poll applications which are available on the Internet. Using these polls on your website, you can get instant feedback from your users.
As far as polls are concerned for e-commerce websites, one of the best ways is to use a poll for identifying customer satisfaction. People love when you ask them for their feedback.
At the same time, it helps you as an online merchant to conclude how your website is performing.
Not only do GIFs create light-heartedness, but they also have the magic to attract your attention.
When it comes to using GIFs on your eCommerce website, it all comes down to what kind of product/services you are selling through your e-commerce website. With GIFs, you can make your e-commerce experience light-hearted for customers and engage them in a humor-filled way. Or you can use an animated image of one of the products you are selling to explain better how it works. Just don’t forget that when you’re adding animated GIFs, they should be relevant.
If you want to invest your budget in making your e-commerce website experience highly interactive, then an eCommerce blog is your way in. However, just in case if you’re wondering what implementations you can make to offer a better site experience to your visitors, here are a few things you can do to your site.
Such practices can urge users to stay on your website and engage with the web pages more. Thus, high interactivity will ultimately result in encouraging customers to interact with your site content and stay.
Newsletters are one of the best ways to increase interactions on your website. Newsletters allow you to perform a complete monthly round-up where you can discuss the latest happenings, the new updates, the how-tos, and the latest publications on your website. However, an interactive newsletter can offer you a great deal more than a monthly round-up. With a well-designed newsletter, you can increase the chance of interaction on your website.
If you’re running an eCommerce website, a monthly newsletter subscription through an email can give you plenty of chances to update your clients on the new products, services, and information.
Use Newsletters to bring the best results on the frontline with eCommerce web design.
A podcast is one of the most interactive ways of reaching out to newer audiences and increasing interactivity on your website. However, so many website owners aren’t taking full advantage of podcasts. You won’t believe how many individuals are out there who are eager to learn new information on the go by simply listening to a podcast. And besides, setting up podcasts on your website is the easiest.
When we talk about eCommerce websites, using podcasts depends on the type of eCommerce website you’re running online. For example, if there’s a particular product on your website which you want to market, you can discuss the product in a podcast and share it in different places.
When it comes to eCommerce websites, there are countless ways to make your online presence solid and interactive. Although the following post covered a few ways, are there any other interesting ways in which you believe you can make your eCommerce website more interactive? Feel free to share it with us.
You may also like: How to Bring a Website to Life with the Best UI Elements
Image source: Dreamstime.com
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