Ecommerce has always been lucrative if done properly. However over the last couple of years, with shopping habits further changing, there’s been more online activity than ever before. To ensure you get a fair chance, you need to work on your traffic and how you market your online store. How can you expect people to purchase what you’re selling if they can’t find your website? The world of traffic attainment can be pretty murky, but there are some clear things you can do to help give you a push and start making more sales. You need to work on making your ecommerce website unique in the first instance; once you’re happy, you can move onto sales.
If you want to ramp up quickly, it might be a good idea to get started with advertisements for your store. This means you don’t necessarily have to worry too much about organic traffic in the first instance. Facebook is a great place to get started, with many ecommerce sites historically making decent money there, but it’s gotten harder in recent years. You really need to zone in on your CBO Facebook ads technique to be really successful. If you just go for the blanket approach, especially when you’ve only just started out, you might end up blowing through your ad budget too fast. This applies if you’re dropshipping, as dropshippers usually focus on ads first, but it’s also applicable if you’re storing your products yourself. Don’t go blindly into ads, build up a solid plan first.
Creating a brand is important because it means you can have products that bounce off each other in an ecosystem. But it’s one thing creating a brand, and it’s another creating one that sparks something in the consumer. It isn’t easy. You need to think of the right logo, a brilliant slogan and all of the stuff in between. If you’re not sure about branding, there are multiple people out there who can help you. It’s one of those things that’s worth spending time on and getting right instead of just blasting something out so that you can launch faster. Good, on-point branding improves traffic as it allows Google to properly index each product by its name.
If you’re selling the same item in multiple locations, whether it be clothing or homeware, you need to make sure that you don’t split the traffic too much. It might confuse Google and also confuse your customers. For example, if you’re looking to sell products on Amazon with Amazon account management and at the same time have set up your own site, Google may bring up both results. It sounds like this won’t necessarily be a bad thing, but if you’d prefer to sell on one rather than the other due to profit, having two might not be the best idea. For example, when you sell on Amazon using FBA the profit is a touch less due to processing fees, etc. Come up with a proper plan so you can drive content to one place.