It only takes a split second for customers to make up their minds if they want to do business with you.
In an online world, those first few seconds depending on how you’re going to portray your website. While everyone can create a website and set it up for running, that certainly does not guarantee your website will turn into success. A website appears to the customers as a 24/7 storefront. It helps customers form a proper opinion on how you can make an excellent first impression. Therefore, when creating a site, you need to make sure it appears appealing, intuitive, and has an effective website design.
Take, for example; you have got a physical storefront. Let’s assume that you own a coffee shop, and now you want people to come to your coffee shop rather than Starbucks located at the end of the road.
Well, if Starbucks is your competition, then you surely need something compelling to attract. From piercing fluorescent overhead lights to unforgivingly amazing concrete floors, you would want everything to send the best impression to win your clients quickly and make their stay at your coffee shop a lot enjoyable. The same is the case with the website; you have to focus on every detail, from design to layout, from fonts to colours, from logo placement to content, even the minutest details.
“When a website is done right, it’s when you win your customers.”
Are you wondering what elements can make your website design stand a class apart from the rest? Here are seven web design practices that you can adopt to create a stellar website design.
Creating a Strong Brand Identity
Your brand is the foundation of your business. It’s one of the reasons why you must ensure to keep branding consistent across the different facets of your website. A brand is not just about creating a powerful logo; it’s about selecting the colour scheme and ensuring that iconography should remain constant throughout the product/service. In the online world, it’s more about website design.
The right website design reinforces your value proposition.
Using the right aesthetics, you can set a powerful tone across your entire website, expressing how you can make a difference in the lives of your people. In addition, it can help you establish the perfect brand equity.
Publish Clear Call to Action on Website
If there is one thing that can motivate your customers to convert, it is none other but a clear call to action. When creating a website, make sure to add powerful call-to-actions which resonate with your brand messaging. Ask yourself, what is your website’s ultimate goal & objective?
Do you want to bring more leads? Do you want people to sign up? Or do you want them to get in touch? Based on your requirement, use a powerful call-to-action so you can attract.
Take, for example, Crazy Egg!
Their website has a compelling call to action, encouraging visitors to take action.
There are a few key points that you can take from their CTA design.
- The messaging sets the foundation allowing customers to take action quickly.
- There’s a powerful headline that ensures that customers consider following the CTA.
- Heat maps are complicated tools, but see how crazy egg have simplified it for their audience.
With the right strategy at work and the right call to action, you can motivate people to take action.
Use White Spaces in Your Website Design Accordingly
White spaces are also called negative spaces. It gives your website the room to breathe visually. When you group items close to each other, you can often fall at the risk of overwhelming your visitors. Instead of convincing them, you can end up sending them away, and that’s a good thing.
The Internet is full of cluttered web designs on the Internet. And if you don’t wish to add to the growing cluttered website designs, you should take care of the following things.
When designing a website, use margins and paddings, so there’s good enough space between images & other elements. For example, take a look at Apple’s official website.
As you can see, every element is carefully segmented using paddings and lines.
Keep Your Website Design As Clean As Possible
A cluttered website or a website with a disoriented design always fail to meet the client’s requirement.
When you create a website design, make sure your website is easily scannable, and your content is digestible. Don’t use sharp colours or high contrast images as they can easily overwhelm the audience. Instead, stick to something subtle and use a powerful content marketing copy to attract audiences.
When designing websites, make sure to follow a strict visual hierarchy. Make sure your site’s hierarchy compliments by creating an order of significance. For instance, start with a strong headline and use matching colours to contrast with the message effectively. Place the main headline in the centre as it can have a much reliable impact on your target audience. Use unique colours in offsets.
Make sure to use white spaces effectively. The use of negative spaces also plays an equivalent role.
Introduce the Perfect Storytelling
No website can turn into a success unless it doesn’t share your brand story with the audience.
Hence, to make sure your website exudes the real essence of your brand, use the perfect storytelling element in your website to highlight the essential unique selling points.
Storytelling expresses the true essence of your business to your customers. With compelling storytelling, you can share insights into how you achieve things you sought in the online world. You can discuss things like how you created your brand? How did you move forward with your vision? What is your brand doing differently to help contribute to society? And so much more.
With the right story, you can deliver a powerful emotional impact on your target audience.
Focus on Mobile-First Website Design
We live in a time where everything has shifted to a mobile-first approach. If a person wants to search a particular website, they will resort to smartphones rather than a laptop or a desktop. Today, more than 90% of the global audience interact with the online world through a smartphone. On average, a great number of individuals are now on mobile.
Realizing how your target audience engages with your online presence can help you a great deal. Hence, when you’re designing a website, make sure to take a mobile-first approach.
When designing websites using a mobile smartphone, don’t forget that you will be facing certain restrictions. For example, you will come across problems like a small screen size where you will be challenged with importing a lot of content. In addition, you have to be dot-point and accurate.
However, having a mobile-friendly approach takes a much leaner and more digestible website. On the Brightside, once you’ve achieved exactly what the customer seeks, you will be able to play big.
Don’t Forget Search Engine Optimization
Without having a website well-optimized for search engines, your website design is nothing more but another dormant presence lying on the Internet somewhere on the fourth or fifth page of Google Search. Now, out of every 100 people, only one considers moving to the second page of the search.
So don’t forget to use targeted keywords, especially throughout your website when you design it. Search engines typically track websites that are ranking on relevant keywords searched by different users. And it’s not just the keywords; you have to make sure your website can effectively speak to your audience as well. The more effectively your content speaks, the more business you will make.
Make sure your targeted keywords appear in H1, H2 headings. Ensure the keyword density in your website content remains appropriate. At the same time, ensure the keyword is well optimized in your metadatas, images, etc. Use a simple short URL with the keyword placed within it.
These are just some additional practices that you can follow to create your content SEO optimized.
There you go. Here are the seven best practices that I believe are worth considering when it comes to website design. A website is the Holy Grail of your entire marketing, and without a good site design, you can fall behind in the digital race. So, if you want to create an impact in the online world, the above discussed are some of the best practices which you can follow to make sure your site can rank up on the Google Searches. And before you know it, there will be significant traffic coming to your site in no time.
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