Digital marketing is among the best fields of marketing and also among the finest industries too. The benefits it brought in have been able to create a great deal of change and transformation in marketing on a whole new level. Time to explore it in some detail. Understanding digital marketing Digital marketing professionals explain digital […]
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Marketing experts often explain from time to time the importance of an online content strategy revolving around top-notch content for business and revenues to grow sustainably. Here, Top-notch content means quality content which is relevant, readable, properly optimised for SEO, SEM and PPC, and can help content marketing success. To achieve long-term marketing success, one […]
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Those who are familiar with SEO understand the fact that content is king. The more content they make, the easier it is for search engines to index the website and rank the page higher. Fresh content – what is it? Content refers to the different forms of media which can be used for sharing relevant, […]
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Financial software development services, especially for Fidelity Information Services (FIS), have a lot of reasonable yet robust demands. Those who wish to work in the financial industry must integrate future-proof solutions in whatever strategy they are deploying for financial technologies (aka Fintech). This post aims to explain the main stages of the development of Fintech. […]
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A top-notch content strategy doesn’t only apply to what a business, brand or company is going to say. It is also able to shape and mould what they’ve stated before as well. According to Dan Sullivan, acquiring new capabilities (part of the 4 C’s of marketing) is a must. He further stated that a new […]
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Responsive web design is key these days when it comes to web design. As the world is obviously mobile (on smartphones and tablets), they are accessing the web through them, not just through apps but via websites too. A responsive web design considers the fact that design choices must be able to respond to the […]
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Introducing newer technologies to the internet has already changed the prepositions and raised many concerns about how the internet is used. As a result, it has become quite an issue. Hence, technologies are creating quite a stir, and further comparisons between Web 3.0 and Metaverse are rising. Some ranging questions demand straightforward and honest answers. […]
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As a digital marketer, you can’t afford to ignore Instagram. Sure, it’s mostly used by teens and millennials, but that doesn’t mean it can’t be effective for businesses. In fact, Instagram is one of the most popular social networks out there, with over 1 billion monthly active users. What’s more, engagement on Instagram is 10 […]
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“User experience isn’t just ‘when users go to our websites.’ User experience involves how users first heard about our organisation or how they continue to interact with our organisations. There’s a bigger world outside of our work.” – said Gregg Bernstein, the author of Research Practice. Effective user experience includes an uninterrupted and value-packed website […]
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Ask any digital marketing professional what they think about Google Analytics, and they’ll tell you a lot of things with glee. Of course, the platform is key to all digital marketing activities, but it has also been core to activities in search engine optimization (SEO). Let’s think about it for a minute; various aspects of […]
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