All posts by " EWM Team "
As a digital marketer, you can’t afford to ignore Instagram. Sure, it’s mostly used by teens and millennials, but that doesn’t mean it can’t be effective for businesses. In fact, Instagram is one of the most popular social networks out there, with over 1 billion monthly active users. What’s more, engagement on Instagram is 10 […]
Read more
“User experience isn’t just ‘when users go to our websites.’ User experience involves how users first heard about our organisation or how they continue to interact with our organisations. There’s a bigger world outside of our work.” – said Gregg Bernstein, the author of Research Practice. Effective user experience includes an uninterrupted and value-packed website […]
Read more
Ask any digital marketing professional what they think about Google Analytics, and they’ll tell you a lot of things with glee. Of course, the platform is key to all digital marketing activities, but it has also been core to activities in search engine optimization (SEO). Let’s think about it for a minute; various aspects of […]
Read more
Many graduates wishing to work in the digital advertising and marketing industry often wonder about the job roles and responsibilities of any full-service digital advertising and marketing agency? Full-service digital marketing agencies are involved in all aspects of digital marketing. In addition, they are also engaged in digitally advertising products and services and planning, making, […]
Read more
Digital marketing has a bright future. Within the last decade, its techniques have evolved to a large extent. This is due to the fact that its landscape changes frequently, and thus it is not predictable what digital marketing will offer in the near term. Yet, a lot of opportunities are available in it without much […]
Read more
Creating a blog for the website serves numerous purposes. For beginners, it gives customers and clients a place in the marketing funnel to engage with the brand and learn more about the business. It also gives them a way to educate their audience about their specific product or service and raise their credibility in the […]
Read more
There are times when a lot of websites have not published new posts. This can happen for a week, two weeks, a month, a quarter, a few months, and might go up to a year. Timely topics and keywords often cannot be tackled because hardly anyone ever looks up from what they are already doing. […]
Read more
Since the internet was made, communication among various entities and individuals from one side of the planet to the other has become easy and more advanced. Therefore, social media has a large role to play in this regard, especially when it comes to enhancing various fields nowadays. Online advertising is helping marketing firms and the […]
Read more
Within a year or so, digital marketers will no longer have to rely on third-party cookies to get the data they need. Yet, they will be swapping them for a wholesome collaboration with first-party cookies. Google announced that by the fourth quarter of this year, third-party cookies would be phased out in favour of first-party […]
Read more
Last year was quite a year for Google’s search algorithm. SEO professionals did feel a bit bushwhacked by the tech giant’s core algorithm update in November last year. Moreover, Google’s search results were almost 80% more volatile last year in comparison to 2020. Hence, these headlines highlight Google’s rising focus on making its search algorithm […]
Read more