Marketing methods over the years have changed drastically. Traditional marketing methods, such as billboard and newspaper advertisements, have turned digital. Digital marketing uses websites, emails, and social media platforms to market a product. Using digital marketing methods helps interact with customers more efficiently, which was not possible with traditional methods. Digital marketing is a form […]
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AN INFLUENCER. To begin with, who is an influencer? Over a few years, everyone is going gaga over them. So, to start with, Google says, “An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.” […]
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Businesses spend millions of pounds every year in the UK on marketing, in an attempt to win new customers, and retain current ones. But, just how effective is marketing spend across the various business sectors? Skoda dealership, Vindis, investigate: The car market Google conducted a survey in coincidence with TNS. From the report, named Drive to […]
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We all have our battles in life and it will take more than guts to stand up against the waves coming from the horizon of problems which, if I may add, get bigger and bigger by the second as it rolls down towards you. As morbid as it may seem, we have to accept that […]
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Poor or inadequate marketing is a major factor in the failure of businesses. Many new businesses have a fear of marketing as they do not want to be seen to be pushy. Or even worse have a belief that if they “build it they will come”. They mistakenly believe that because they have a great […]
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Creating a website is the need of every business these days. However, some businesses often forget that a website has to be both desktop and mobile-friendly. Because these days most people prefer viewing social media sites or going online shopping using their smartphones. The availability of services like AT&T Service makes it all the easier […]
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Creating an Impact Anyone can write …errr… garbage. But can they write for an audience, make something “boring” a “must” read, pull the reader in from the very start, structure what they say, and end with a bang? Can they put across their own or a client’s message in a soft-sell manner? This approach can […]
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You’ve decided on the basic plan and content of your website or print brochure. Now comes the “how?” “Everything starts with the customer.” – June Martin Ask yourself what does the client want? And more importantly, what does the audience want? Without readers, don’t bother. The trick is focusing on why and for whom you […]
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