All posts by " EWM Team "
Content engagement is a broad term for referring to actions users carry out when interacting with content. It is a way for marketers to understand that their content is relevant to their visitors in one way or another. If the content a business makes resonates with the interests and tastes of the target audience, helps […]
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Within about a year, digital marketers need to swap their cookie diets for something similarly sweet and satisfying. Google announced that by the fourth quarter of the year 2022, it is phasing out third party cookies for good. For consumers, this move promises to bring in an era of amplified internet privacy. However, for companies, […]
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A lot of social media platforms were made with the intention of people networking with friends, family and colleagues along with other connections. As time, however, passed by, brands started infiltrating these platforms because they had the potential for social media marketing. Undoubtedly, it is true, to date. However, more and more platforms are rising, […]
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As a rule of thumb, creating content that is specific for each platform is always going to go down quite well. For example, creating worthwhile captions for Instagram and videos for LinkedIn is excellent. This post will help marketers learn some essential tips and tricks for each platform. The ‘one size fits all formula doesn’t […]
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Today, almost every online business truly understands the importance of high-quality content. With engaging content, you can put your brand in front of your target audience and help them understand what your business is all about. Your content should be informative and engaging and solve the problems of your potential customers so that they want […]
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If you are a marketer and looking for some effective lead generation ideas for your next campaign, this post is for you. Lead generation is not an easy job. As most Google search result pages are packed with great content, it has become quite challenging for marketers to generate leads. There are millions of businesses […]
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When you start a business, the first thing that comes into your mind is building a customer base and promoting your brand to the right audience. Since there are many marketing strategies your organisation can choose to fulfil its marketing goals, the key is to choose the one that works best for your target audience […]
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So, you are thinking of marketing your business to a local area and want to connect to the right customers. Great! Marketers are aware of the basic local marketing strategies to attract customers within a specific area. As local marketing is different from global marketing and needs a different approach compared to traditional marketing strategies. […]
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From the earliest times, flying in the air was one of many people’s dreams that seemed impossible at that time. Nevertheless, they long for some way so that they can also fly like birds or have some machine to do that. That is why even before the Wright Brothers built the first aircraft in 1903, […]
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Today, many marketers have realized the true potential of Instagram and are using it as a lead generating platform. They use different tactics to attract more leads on Instagram and access a broad global audience. According to statistics, 90% of Instagram users follow a business, and 50% of users interact with brands when they see […]
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